The submit Kareena Kapoor Khan anchors “TOH, AAJ JAANA KAHAN HAI?” campaign for Marriott International appeared first on TD (Journey Every day Media) Travel Daily Media.
Marriott Worldwide declares the launch of its pioneering meals and beverage marketing campaign “TOH, AAJ JAANA KAHAN HAI?”, a first-of-its-kind, tech-integrated eating expertise marketing campaign in South Asia. Anchored by iconic Bollywood star, Kareena Kapoor Khan, this marketing campaign guarantees to redefine how diners uncover and have interaction with culinary experiences throughout Marriott’s accommodations within the area.
Kareena Kapoor Khan, commented: “A few of my favorite reminiscences have been created round a desk—whether or not it’s Sunday brunch with household or a spontaneous dinner with pals. Marriott’s marketing campaign is an invite for everybody to create space for these moments once more. And with so many unbelievable choices throughout a metropolis close to you, the one query is: Toh, aaj jaana kahan hai?”
This strategic transfer additional positions Marriott as a frontrunner within the F&B house, specializing in enhanced automation, data-driven personalization, and content-led storytelling to raise visitor engagement and seize a wider viewers of experience-driven diners.
Khushnooma Kapadia, Vice President – Advertising and marketing, South Asia at Marriott Worldwide, remarks: “At Marriott, we consider the way forward for F&B lies in combining tech innovation with the sensory expertise of eating out. With our newest marketing campaign “Toh, Aaj Jaana Kahan Hai?” launched throughout key cities in India, we’re tapping into that cultural nuance utilizing superior mechanisms to make sure that when the client is in search of us there may be straightforward on-line entry and focused info enabling him. The endeavor is to chop out the search journey and facilitate quicker reservations. We selected Kareena Kapoor to be the face as a result of she is genuine, has a really robust join with meals and has the proper mixture of glamor and relatability. From conventional strategies of reserving to quicker digital desk reservations, we’re seeing a paradigm shift in how friends uncover and ebook their dinner choices. Eating and reservations have gotten smarter and quicker. From curated suggestions to immersive content material, we’re making the journey from intention to expertise extra seamless, intuitive, and provoking. It’s a primary for the trade with future-forward strategy to hospitality. And we’re very excited to see how it’s obtained by our prospects”
On the intersection of know-how, storytelling, and hospitality, the marketing campaign’s whimsical, Bebo-themed model movies place Marriott’s numerous eating places and lounges throughout India as extra than simply diners—they develop into levels for memorable, immersive experiences. Working from July to September 2025, the marketing campaign goals to reinforce visitor engagement and set up Marriott accommodations as must-visit culinary locations for each loyal patrons and new audiences.
On the coronary heart of the marketing campaign is a video collection that includes Kareena Kapoor Khan, who brings her timeless charisma and affect to highlight the depth and variety of Marriott’s eating portfolio—from elegant brunches to specialty cuisine-led evenings. The marketing campaign faucets into the one query on everybody’s thoughts as they plan a meal out: “TOH, AAJ JAANA KAHAN HAI?” Whether or not it’s brunch with pals, a date night time, or a spontaneous celebration, the reply lies inside the Marriott expertise.
With this launch, Marriott Worldwide not solely continues to construct its repute as a hospitality innovator but additionally creates a contemporary and interesting eating dialogue—one meal, one story, and one visitor at a time.
The submit Kareena Kapoor Khan anchors “TOH, AAJ JAANA KAHAN HAI?” campaign for Marriott International appeared first on Travel Daily Media.
